Effective Date: November 1, 2025

This Addendum governs all SMS/MMS messaging sent through the Platform. It is incorporated into the Terms & Conditions.

 

1. Sender Responsibilities

You agree to:

• Obtain express, provable consent before sending any SMS/MMS.

• Maintain opt-in, opt-out, and consent logs.

• Honor STOP requests immediately.

• Use only carrier-approved registered A2P campaigns.

• Use accurate sender information and message content.

• Ensure all automated messages are clearly identified as such.

 

2. Prohibited Messaging

You may not send messages involving:

• Deceptive, fraudulent, or misleading content

• SHAFT categories (Sex, Hate, Alcohol w/o age gate, Firearms, Tobacco)

• Unverified marketing traffic

• Lead-purchased numbers or data without consent

• High-risk categories blocked by carriers (loan offers, debt relief, etc.)

• Any content violating TCPA, CTIA, FCC, or carrier rules

 

If violations occur, carriers may immediately suspend or block traffic.

 

3. Required Disclosures

Each opt-in must disclose:

• Message frequency

• “Msg & data rates may apply”

• How to opt-out (STOP)

• How to get help (HELP + contact)

 

Examples:

“By submitting, you agree to receive recurring messages. Reply STOP to opt-out. Msg & data rates may apply.”

 

4. Registration Requirements

You acknowledge:

• All business SMS must be registered through A2P 10DLC.

• Campaign approval is subject to carrier review.

• Additional fees may apply for registration, brand vetting, and campaigns.

• Messaging may be suspended until registration is complete.

 

You agree to provide all required documentation (business details, EIN, website, sample messages).

 

5. Carrier & Platform Enforcement

We may pause or terminate messaging for:

• High opt-out rates

• Spam reports

• Carrier blocking

• Unregistered traffic

• Noncompliant content

• Risk to network or deliverability

 

We do not guarantee message delivery.

 

6. Indemnification

You agree to indemnify, defend, and hold harmless Wave Business Solutions LLC from:

• Fines, penalties, fees, carrier surcharges

• Legal claims (including TCPA violations)

• Damages arising from your SMS/MMS usage

• Your failure to maintain proper consent

 

7. Limitation of Liability

Messaging is provided without warranty. Liability is limited as stated in the main Terms & Conditions.

 

8. Survival

This Addendum survives termination of your account.